The “Attainable Luxury” Moment Apartment, A record 404,000 new multifamily units were absorbed in 2024, yet effective rents have flattened, rising less than 1% year‑over‑year in early 2025. Developers who once counted on 8‑10% annual rent bumps now need fresh ways to defend margins in a cooler market. Market.Enter attainable luxury—projects that deliver a premium living experience for...